Knowledgebase
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Why do I need to calibrate my TV? Why isn't it set up correctly at the factory?
Posted by Larisa Bolli on 27 July 2009 01:38 PM
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When you bought your TV, it was set to look good in a retail store that is completely different from your home. TV manufacturers ship their TVs from the factory setup for high ambient light conditions in mass market retail environments like Circuit City and Best Buy. These sales floors are very brightly lit. Therefore, the TVs have to be setup to compete with that ambient light for customer attention. For this reason the Contrast, Brightness, and even Color controls are set much too high. If the TVs were set up and calibrated properly for home conditions the customers probably wouldn't pay any attention to them on the sales floors. However, the viewing environment in your home where the TV will ultimately live is significantly different, and the ambient light in the home is controllable. Also, the TV manufacturers have no idea what DVD, cables, signal source or other components you are using. Your DVD player, and the cables that connect the player to the TV play a role in the video signal quality. There is no way that TV manufacturers can anticipate your associated equipment, and the room's lighting, color characteristics, and other factors to achieve an accurate calibration for your home from the factory. All of these components have an impact on your TV's performance. Understanding this, TV manufacturers put excellent tools for picture adjustment in the user menu, including: brightness, contrast, color, tint and color temperature. Newer TVs have cuts and gains adjustments in the user menu. Spyder3TV takes advantage of these tools to help you adjust your TVs | |
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